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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson
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ISBN13: 9780071364157Condition: NEWNotes: Brand New from Publisher. Reminds me of a great book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark and Carol S. This inspiring book gives a very powerful roadmap to building extraordinary brands through the power of archetypes – the mythical and cultural symbols and images that drive ongoing meaning and actions in our lives. Product DescriptionA brand's meaning--how it resonates in the public. This approach was popularized by Margaret Mark and Carol Pearson in their seminal book The Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. Pearson in their 2001 bookThe Hero and The Outlaw: Building Extraordinary Brands Through the Power of Archetypes. In the book "The Hero and the Outlaw - Building Extraordinary Brands Through the Power of Archetypes", authors Margaret Mark and Carol S. Hero and outlaw Finding the brand within and telling the world An excellent reference work to support you to get clear about the 'brand within' is The Hero and The Outlaw by Margaret Mark and Carol Pearson. [THE HERO AND THE OUTLAW: Building Extraordinary Brands Through the Power of Archetypes. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margret Mark and Carol Pearson. This approach was popularized by Margaret Mark and Carol S.